“We reached out to a bunch of plant retailers — online, in person, brick-and-mortar — and basically said 'we will help your customers have a positive outcome with your product, can you put in our little QR code flyer.' Now when these retailers ship out a new plant every one has this little QR code in it. It led to our first 15,000 users.”

QR codes in retailer plant shipments drove first 15,000 users

Greg solved 'I just got a plant, now what?' so Alex partnered with plant retailers to slip a branded QR code into every shipped plant. Unboxing became the install moment — and the pitch was framed around the retailer's outcome (helping their customer succeed), not Greg's growth. The single channel produced their first 15K users with zero ad spend.