“We wanted to distribute as much of the financial ownership of the company across as many of the early teammates as we could. The first 20 people who joined the company, at least 10 or 15, all work pretty much as hard. We set up a mathematical curve where whenever I make an offer, I just look at this math equation of how much equity the next person gets.”

Distribute equity across the team via a deliberate math curve

Greg uses a formal equity curve starting from employee zero. The goal: at a billion-dollar exit, each teammate walks away with $10M+. Alex argues early employees take comparable risk and effort to founders but get less glory — he optimized for ending up with 100 teammates who feel as bought in as he is.