“As long as you're not doing shady things, you don't have to worry that much. Make content that people click on and find useful — it will work. The ones I did that were intentionally SEO smart didn't do that well. The ones that were just really good posts and contained good content still generate traffic for us.”

Don't overthink SEO — make stuff worth clicking

Counter-intuitive lesson from RevenueCat's blog: posts engineered for keyword optimization underperformed posts written purely to be useful and shareable. Quality of read and dwell time still win the long game — stop fixating on keyword density and just write something worth clicking through to.