“The two steps in making a successful app business are: make something worth using, and then put it in front of the people who would use it. It's remarkably hard to do either one of those.”

Two steps to a successful app business — and both are remarkably hard

Alex's whole marketing philosophy in one line. Most founders nail the product half and avoid the distribution half because it's outside their comfort zone — but both are non-negotiable. Naming the two steps clearly is the first step to actually executing on each.