“It grew 80 90% in 12 months or something in terms of Revenue. There was just a lot of — you could just do the math right. You could go wow there's a lot of people that are using the heck out of this.”

Burning the Boats on Free Users Grew Revenue 80-90% in 12 Months

V1 Sports switched from freemium to free-trial-only, forcing even long-time free users (some had used features for nine years without paying) onto paid plans. The backlash in reviews was real, but revenue grew 80-90% in the following 12 months. The lesson: when users clearly get tremendous value from a product, they will pay — the risk of converting free users is almost always overstated.