“In March 2023 Elon Musk open sources the X algorithm code. I immediately open up the GitHub, I go through all the code and I decide to write a thread on Twitter about the open source algorithm... that thread I wrote on the algorithm goes super viral. Elon retweets it, Mark Cuban engages with it, I get hundreds of thousands of followers.”

Go viral by forming strong opinions on trending technical events immediately

Alex seized a narrow, time-sensitive opportunity — a high-profile open-source release — and published a detailed technical breakdown within hours. The specificity of the content (walking through actual variables in the algorithm) gave it authority that generic commentary could not. One well-timed thread became the foundation for his entire business.