“I have an audience cuz I spent 3 years creating content... all I did was consistently make content for 3 years before I launched a product create content for a long time create YouTube videos tweet right it took me 5 minutes a day to tweet do that and then you can have an audience too.”

Build a dedicated Twitter audience for three years before launching anything

Alex attributes his $100K launch day entirely to the audience he built over three years of daily content. The key was consistency — just five minutes a day tweeting — long before any product existed. Distribution built in advance converts to instant revenue on launch day in a way no ad budget can replicate.