“Now that anyone can build any software they want, knowledge and product is no longer the moat. The moat is your distribution... someone goes out and builds Creator Buddy 2.0 the exact same app in 5 seconds but they have 10 followers — I'm going to outsell them in circles.”

Distribution beats product when anyone can clone your app in hours

Alex made $100K in 15 minutes not because his product was technically superior, but because he had spent 3 years building an audience of people who trusted him. In the AI era where anyone can replicate an app quickly, the launch advantage belongs entirely to whoever owns distribution. Building in public for years before the launch was the actual product.