“i built other startups but they all failed because i ignored distribution so i decided to master virality first and after a week of daily uploads one of the videos blew up which then ended up being the push school idea”

Master distribution before building — every past startup failed without it

Alejandro explicitly reframed his approach after repeated distribution failures: spend weeks mastering the channel before committing to a product. This mindset shift — treating TikTok virality as a skill to drill rather than luck to stumble into — is what produced the validation video that became Push School.