“our mvp was literally three screens a half broken push-up detector a screen to choose what apps you want to block and a screen that blocks those apps unless you've exercised all of this ended up being rewritten later if it's ugly it's okay it doesn't have to scale”

Ship an ugly three-screen broken MVP in two weeks and plan to rewrite it

Shipping a visibly unfinished MVP in two weeks let them capture the viral momentum from their TikTok before it faded. The willingness to let it be broken and plan to rewrite everything later kept them from over-engineering before product-market fit was confirmed.