“we launched the app with another tik tok video and in that video we said that the app would be for free for all the users who download within the first week we got around 20k to 30k downloads from that”

Free for first-week downloaders only drove 20K–30K launch installs

Combining a launch video with a time-limited free offer created urgency and rewarded early adopters, producing 20K-30K downloads in week one. The hard paywall for everyone else simultaneously validated willingness to pay, giving them two signals — demand volume and price acceptance — in a single launch.