“our business model is really simple we just make everyone pay it's a hard wall and takes around $30 a year”

Hard paywall at $30/year converts 1.3% of downloads to $30K monthly revenue

Rather than a freemium funnel, Push School enforced a non-negotiable paywall from day one, converting roughly 4,000 of 300,000 downloads into paying customers. The $30/year price point was low enough to reduce purchase friction while the hard wall filtered for committed users and kept revenue predictable.