“Retention yeah I think has to be the north star because... we borrow from the kind of games world I know they they frequently look at that how many players are coming back on D7 D15 D30 it's just super useful for us.”

Borrow Retention Metrics From Gaming: D7, D15, D30 Are The Compass For An AI Companion

Ajay's north-star metric is not ARR or downloads — it's D7/D15/D30 retention borrowed from the games industry. For a companion app, the logic is airtight: if the product is truly valuable, each conversation should deepen the relationship and make the next one more likely. Hit-and-miss early retention means the product hasn't yet crossed the activation threshold for most users.