“step six try to reverse engineer how they acquired customers this is arguably the most important part not so hard to build the product but how are they getting customers”

Reverse-engineer competitor acquisition channels before writing a single word

Adrian's step-by-step playbook treats customer acquisition research as the most critical phase — above even building the product. He recommends reading everything on the target site, finding the founder on Twitter and LinkedIn, and hunting for podcasts or YouTube videos where they've discussed growth. This content intelligence work surfaces the exact channels to model, so your own strategy starts with a proven blueprint rather than guesswork.