“I have a little bit of a presence on Twitter so even if I just message people on Twitter I probably could get there even without SEO”

Turn a small Twitter presence into your first customer acquisition channel

Before a single line of SEO content existed, Adrian's existing Twitter following gave him a fallback distribution channel. His first customer came accidentally — he posted about scraping a company's site and their CTO commented. He also proactively comments on launch posts in adjacent spaces, offering free credits to developers who trial his API.