“My logic was I have to work harder I have to keep persevering I to keep digging this hole that I'm in which meant lowering prices and as my prices lowered I was working more hours and it ended up resulting in a total burnout where I couldn't do any more.”

Lowering Prices To Keep Clients Is The Road To A Total Burnout

When Wix and Squarespace gutted his $10K website pricing, Adam tried to compete by dropping prices and working harder. The race to the bottom burned him out completely and his agency collapsed anyway.