“straight user acquisition probably we're looking at 25% of our total user acquisition is coming through like our partnering facilitation... we also know that a lot of people who are coming from our organic channels I.E like untracked... I've also heard about us from these other things as well.”

Partnerships Drove 25% of Direct UA — Plus an Untraceable Halo Effect on Top

About a quarter of Wavve's user acquisition traces directly to their partnerships. On top of that, the credibility from BRP and Freedom Boat Club influenced organic installs that could not be attributed. In niche markets with dense hobbyist communities, partnerships carry a word-of-mouth multiplier that broad consumer apps rarely see. Track the direct numbers but don't discount the brand halo.