“for BRP looking at us like we are a risk I think for any big company to say hey I want to partner with you... my goal throughout the entire process was just to mitigate that risk as much as possible.”

You Are a Risk to Any Large Partner — Your Job Is to De-Risk Their Decision

When Bombardier Recreational Products reached out about an integration, Adam reframed the whole negotiation: BRP wasn't doing them a favor — BRP was taking on risk by working with an unproven startup. His playbook: find the internal champion, be hyper-responsive, over-deliver on every small commitment, and never ask for more than you can execute on. The goal is making your champion look like a genius for backing you.