“the story there was sort of this here's his application that can allow anyone to boat like a local wherever they go.”

Lead Your Press Pitch With the Community Story, Not the Technical Features

The technical differentiator for Wavve was its map rendering. But the press angle that got picked up was 'boat like a local' — the community knowledge-sharing aspect. Technical specs bore trade journalists; human narratives travel. When pitching niche press, translate your product's mechanics into the human outcome it enables.