“what I did was first get a huge list of journalists who were writing in the Marine space and then basically wrote the article for them had all the image ready to go so like this if they wanted it was like drag and drop ready to go here's your piece of content that you needed to execute today done.”

Write the Article for the Journalist — Make Their Job Drag-and-Drop Easy

Journalists face constant pressure to produce content. Adam got press coverage in marine trade publications by writing the draft article himself and attaching all ready-to-use images. Some still wanted an interview — that's fine — but the baseline was zero friction. In niche trade press, where your target customers actually read, this is a high-ROI move that most app founders never attempt.