“We've basically done a freemium model — I guess 90%+ of features are free. So our conversion rate is around somewhere around 1.5 to less than 2%.”

Keep 90% of features free — a 1.5–2% conversion is enough to hit $11K MRR

A freemium SaaS in the form-builder space keeps 90%+ of features free and converts free-to-paid at roughly 1.5–2%. With around 35,000 monthly unique visitors and 35,000 registered users, that funnel yields about 500 paying customers at $11K MRR — generous free tier is what makes the top of funnel work.