“Bonus point — step four: have a tool to easily migrate your competitor's user to your platform with one click. In Uform we have a landing page where you can paste your Typeform URL and it will generate a Uform within a few seconds.”

Build a one-click migration tool from the incumbent — switching cost is what kills conversions, not features

When attacking an established incumbent, friction kills switching more than features do. A one-click migration tool — paste a competitor URL, get your asset rebuilt instantly — removes that friction and turns the landing page into a working demo. Prospects see the value before they sign up.