Founder Playbook
Audience
“The focus of the post is a video demo, but wrap it in a use case or problem-solution framing — 'me or my friend was facing this problem so I built this feature to solve it. See, this is how it works. If you want to try, you can try it for 30 days for free. I'm just looking for feedback.' Reddit is a smart audience — they hate marketers, but they appreciate if you explain the reasoning.”
Frame Reddit posts as 'I built this for X problem' — never as a product pitch
Every Reddit post leads with a problem story (why this feature was built) and ends with a soft 30-day free trial ask for feedback, not a sales pitch. This 'show don't tell' framing slips past Reddit's anti-marketing reflex and turned posts into the bulk of Elephas's first $3K MRR.
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Aayush
Elephas$13K MRR
Starter Story
How I Built a $13K/Month SaaS· 6:30