“Put more buy buttons on the internet. Lots of people build in silence for six months, have a wait list on a free signup, and nobody buys. People are too afraid to charge, too afraid to put up a real buy button. Me and my business partner combined — we have 30 plus failed projects before this. Get that failure out of the way as soon as possible.”

Put more buy buttons on the internet — 30+ failed projects taught the only thing that mattered

Aayush's core mindset: only a real buy button reveals whether strangers will actually swipe a card — waitlists and free signups teach you nothing. He and his co-founder shipped 30+ failed projects before Elephas, and credits that fast-fail rhythm of real payment tests with everything that came after.