“we realized that what our customers actually wanted was just to be given the right answers to the test and not necessarily go through the sports books and input their bets and check for themselves if it was a good bet or not”

Give users pre-analyzed answers instead of tools to find answers themselves

The v1 app required users to manually input bets and evaluate them — too much friction for the actual job. The rebuild pre-analyzed every bet and surfaced ready-to-use picks, removing the effort barrier and lifting conversion from trial to paid above 50%, pushing MRR from $1,700 to $40K in roughly 10 weeks.