“Steve came down we filmed this video and we launched it and it was it was a quick turnaround because we knew like the moment is passing the the conversation is moving on and we need to be here like right now to capture it”

Ship the launch before the attention window closes

When attention is on you because of a public event, ship the launch immediately, not when it's polished. Aaron's cofounder flew in, they recorded a launch video, and pushed it out fast specifically because the audience attention from the layoff tweet was a perishable resource.