“trying to think of the story as a narrative or like the story as a movie thinking what should happen next what would happen next is the triumphant return right you get laid off you're down a little bit of Heroes Journey you come back and you conquer the world and so it was like this fits pretty great this is the most entertaining outcome let's do it”

Frame the public story like a screenwriter would

Aaron uses a narrative lens to pick which moves to make publicly — asking 'what would a screenwriter want next?' After the layoff, that framing pushed a fast turnaround launch video for the new studio while attention was still hot, capturing momentum before the news cycle moved on.