“I don't sit down every day thinking like what is my content today I try to drive content based on things I'm actually doing or feeling or seeing or believing and I think that has made people view me as a Human Instead of like some Twitter account and people wanted to see me win”

Drive content from real life, not from a content calendar

Rather than scheduling or batching posts, Aaron tweets reactively from real moments — a new launch, a layoff, a frustration. This eliminates the 'content treadmill' problem and produces material that reads as human, which is what converts lurkers into champions.