“everything that I have professionally one way or another I can trace back to Twitter and friends I've made on Twitter building in public turns out is great for getting a job CEOs were like hey man I'd love to have you come work here you've got it though if you want to go out on your own you've got it and I would be your first client”

Building in public is the highest-leverage distribution any solo founder has

Within a week of the layoff tweet, multiple CEOs offered Aaron a job — and several said they'd be his first paying client if he went solo. Years of public writing and shipping had served as a portfolio that companies could evaluate without an interview process.