“I don't know exactly where I'm headed but I have picked a point far out I've picked a quadrant of the Galaxy and I'm heading that direction when I sit around and think up ideas they're usually bad but when ideas make themselves known to me as I am on the journey those ideas tend to be a lot better”

Aim at a galaxy quadrant, not a destination — opportunities surface in motion

Aaron's 'galaxy quadrant' framing: pick a vague direction, stay in motion, let opportunities surface mid-journey. The screencasting.com business came from people asking how he made videos — not from a planning session. Forward motion in roughly the right direction beats sitting still optimizing the idea.