“I used to write a bunch of articles about my squel and performance database performance and then I got a DM that was like do you want to work at Planet scale like yeah that's freaking awesome but like how do you how do you force someone to DM you to offer you a job I have no idea”

Publishing in a niche produces inbound that no funnel can engineer

Aaron's consistent writing on MySQL performance produced a cold DM that became a job at PlanetScale — an outcome no funnel could engineer. Publishing in a tight niche generates unpredictable, asymmetric opportunities that direct outreach can never replicate.