“I think there's a notion that like you can sit around and think up your best idea and that might be true for people with brains more powerful than my own but when I sit around and think up ideas they're usually bad but when ideas uh make themselves known to me as I am on the journey those ideas tend to be a lot better”

Best ideas surface from doing the work in public, not from brainstorms

Screencasting.com only exists because viewers kept asking how Aaron made his videos at PlanetScale. The validated demand surfaced from doing the work in public — not from a planning session. Stop trying to invent ideas; do real work visibly and listen for the question that keeps repeating.