“I didn't think even for a second about doing a SAS because it's like with video I can do the thing and deliver it and go home with SAS one it takes forever as you know it takes forever to get it going and then you go home and people still are using it and have problems and you're like well I'm you know trying to put the kids to bed”

Pick a business model whose support burden matches your life stage

With four kids under three, Aaron explicitly rejected SaaS for a productized video studio. Services let you finish a job and go home; SaaS keeps generating customer problems at bedtime. The business model is as much a lifestyle choice as it is a financial one.