“maybe this is another piece... because we were offering it for free the carriers came to us and said can we tell people about it like yeah so like literally I get a call at the time it was Time Warner right now spectrum they were coming to us”

Free tier can pull B2B partners inbound

Because the landline product was completely free, carriers like Time Warner and Spectrum came inbound asking to integrate it — they got to offer robocall protection to their users at zero cost. Nomorobo got a massive distribution channel without a single enterprise sales hire. A free product targeted at a segment that large platforms serve can become a deal magnet instead of a cost center.