“on a $1.99 a month we were actually getting a better deal if we had to go and get off the shelf kind of pricing and we had to run it ourselves I actually did the math I'm like actually apple is cheaper”

Run the Apple-tax math before resenting it

At $1.99/month, Apple's 30% cut was mathematically cheaper than building proprietary payment infrastructure — chargebacks, fraud, failed payments, and compliance all eat margin fast at low price points. Aaron ran the numbers and found the platform fee was a net positive before he even factored in distribution. Before resenting platform taxes, calculate what in-house processing truly costs at your price point and volume.