“I kind of got to the end of what I'm really good at what makes me special what makes like it needed to grow up it needed to graduate and that was a thing that I had a lot of time wrestling with but ultimately that was the right decision”

Know when your role as founder is complete

Aaron didn't pursue the exit because of financial pressure or burnout — he sold because he honestly assessed the boundary of what he was uniquely capable of building, and recognized the company had outgrown it. The acquisition came after a decade of profitable, self-funded growth, not as a rescue. Identifying when your specific contribution is complete, and acting on it rather than holding on, is what turned a lifestyle business into an 8-figure exit.