“I went back to all the other people that and said hey look we're not running a process but we got this offer because of that we had our choice”

"Two is one, one is none" when negotiating acquisition

When Nomorobo received an inbound acquisition offer, Aaron immediately contacted all prior interested parties — not to run a formal process, but to create competitive tension. A single offer gives the acquirer all the leverage; multiple simultaneous conversations put the founder in control of timing, terms, and buyer selection. He ultimately chose a smaller acquirer over a bigger one because it was a better fit — something only possible because he had options.