“I have two time frames it's now or later are we working on it now cool let's do it or we're working on it later sometimes later never comes and then that feature just wasn't important”

Two time frames only: now or never

Aaron ran his entire backlog with a binary priority system — features were either being worked on now or they were in a later pile where they might never surface. This isn't laziness; it's a forcing function. If a feature never fights its way back to 'now' status, the team has revealed that it wasn't important enough to build, which is valuable information on its own.