“no tracking no Shenanigans none of this like we just offer what we do so that also worked with the Apple ethos... when we were able to say you should feature us as app of the day why because we protect somebody and we're privacy conscious that just became a competitive advantage”

Align with platform values to get featured

Apple features apps that reinforce its public brand story, not just apps that are technically excellent. Nomorobo built its product around Apple's privacy stance — no tracking, no phone number required, block-list-only approach — and then explicitly made that case when pitching for featuring. Identify what story the platform gatekeeper is already telling publicly and make your app its proof point.