“I love things where the risk and reward is out of balance where obviously the risk is low and the reward is high you don't want it the other way that's not it but that kind of framing as like why wouldn't you at least take the shot”

Enter contests with asymmetric risk and reward

Aaron entered the FTC robocall-blocking contest because the downside was a few weeks of work and the upside was a government-endorsed launch platform. He was between companies, had relevant telephony experience, and could lose nothing beyond time. Seek out competitions, grants, accelerator applications, or press pitches where a no costs nothing but a yes can completely change your trajectory.