Increase Your Domain Rating,
Starting with BetterLaunch
Most advice is abstract. Ours is concrete: start with a permanent listing on BetterLaunch, a DR 66 site where founders and early adopters find new products. Takes 10 minutes. Then follow the 14-month playbook of earned-link tactics to keep growing your own domain rating.
Submit to BetterLaunch nowThe 5-minute DR booster
Submit your product
Fill out the BetterLaunch submission form with your product details. Takes under 5 minutes.
Editorial review
Our team reviews every submission for quality and relevance. Typical turnaround is 24-48 hours.
Your listing goes live
Your product page goes live with a permanent link to your site. Paid and badge-verified listings include a followed link. Free to list, no renewals.
Result: a permanent listing and one new referring domain.
The 10-hour DR booster
After your BetterLaunch link is live, stack these organic tactics to earn 15-25 new referring domains over 30-60 days. Every one of these is a real editorial or relational link — no trades, no payments, no spam.
Claim profile links where you actually have a presence
LinkedIn, Crunchbase, GitHub, Gravatar, About.me — set up real profiles on the platforms you already use. Skip the bulk submission lists.
Testimonial outreach
Draft honest testimonials for 10 tools you genuinely use. Many companies publish them and link back to your site naturally. Allow 30 days for responses.
Brand monitoring setup
Set up a Google Alert for your brand name. When someone mentions you without linking, send a friendly, human request.
Pitch editorial publications
Reply to Connectively (formerly HARO) queries or pitch niche outlets with a concrete angle. Land one feature and you earn a genuine editorial backlink.
Publish linkable content
Write one in-depth, data-driven post that other sites will want to reference and link to. Evergreen content keeps earning links for years.
Result: 15-25 new referring domains over 30-60 days, all earned organically.
Your 14-month DR playbook
The realistic timeline that may take you from DR 0 to DR 66.
Foundation and profile links
Claim your profile on the platforms you actually use (LinkedIn, Crunchbase, GitHub, Gravatar). These are real brand signals, not volume plays.
Content + outreach
Publish 8 original blog posts that deserve to rank. Start pitching to Connectively (formerly HARO) for editorial mentions in real publications.
Testimonials + brand reclamation
Provide honest testimonials to tools you genuinely use and reclaim unlinked brand mentions. Both earn real editorial links from trusted domains.
Data study + free tool
Publish one original data study and build one free tool or calculator. These are link magnets that earn backlinks passively because they are genuinely useful.
PR + podcasts
Pitch to journalists and niche publications. Appear on 5 podcasts. These high-authority editorial links push you past DR 40.
Start increasing your DR today
Your first quality backlink is 10 minutes away. Submit your product and get a permanent listing in front of founders and early adopters.
Submit to BetterLaunch nowFrequently Asked Questions
How fast can DR change?
Ahrefs typically updates Domain Rating within 1-4 weeks of detecting new backlinks. Meaningful movement of 5+ points usually takes months of earning quality links through real content, testimonials, and genuine outreach.
Does BetterLaunch's link really count?
Yes. BetterLaunch is a real domain (DR 66), indexed by Google, with real organic traffic. Your link sits in the body of your product page. It is dofollow on paid plans and on free listings that display the BetterLaunch badge; other free listings are nofollow.
Is this one-time or ongoing?
Your listing is permanent. Once approved, your link stays live indefinitely with no recurring fees or renewal requirements.
Can I boost DR without spending money?
Yes. Most of the meaningful tactics — testimonial outreach, unlinked-mention reclamation, original content, and PR — cost nothing but time.
Do I need high-DR or many medium-DR links?
Both. A diversified profile with a healthy mix of DR 40-90 referring domains is the strongest signal. One DR 90 link and twenty DR 40 links will outperform either alone.
Does directory submission help your Domain Rating?
Yes, when the directories are high-authority. A link from a high-DR directory adds a quality referring domain, which is exactly what moves DR. Submitting to hundreds of low-quality directories does little. Focus on relevant, high-DA directory submission sites over raw volume.
Are dofollow directory submission links worth it?
Some directory links pass authority; many high-authority directories (like Crunchbase) are nofollow but still drive traffic and trust signals. A healthy backlink profile includes both, so chase relevance and authority first, not the link attribute.