“We gave them the most stripped down view on the web where we just showed them what they selected we tried to replicate how Apple has that view has that window on the app when you do an inapp purchase so that it looks very familiar and that actually helped us with the conversion a lot.”

Strip the Web Checkout to Match the In-App Purchase Feel — It Lifted Conversion

After package selection on the paywall, Zumba's web checkout page shows only what the user already chose — no additional options, no form clutter, just a confirm button defaulting to Apple Pay or Google Pay if available. Mimicking the familiar IAP confirmation sheet reduced cognitive load and meaningfully improved the web conversion rate.