“if you go broad like if you focus on acquisition and at the same time have a low retention you will spend a lot of energy pushing people to your software and 99% of those people are going to flow away directly after trying your software you need to make sure that your retention is good you need to make sure that you have stickiness”

Prove Product Stickiness Before Spending Anything on Acquisition

Most founders rush to grow their user base before their product is sticky enough to keep anyone. Tibo's playbook demands proving retention — defined as users who cannot live without the software — before opening any acquisition channel. Scaling a leaky bucket wastes money and energy that could be spent making the core product indispensable.