“the data shows us after 30 days it's pretty hard to change their behaviors so our newer customers that set up the device with more features tend to use those things more the older customers their habits are set”

Onboarding window closes after 30 days: front-load feature discovery

Skylight found that customers who set up more features during initial onboarding continued using them long-term, while those who skipped them almost never added them later. After 30 days, behavior is set. Every subscription-tier feature that goes undiscovered in the first 30 days is a renewal risk. Front-load the aha moments for your premium tier in onboarding because the window is much shorter than most product teams assume.