“Once they get to the app you should be showing them, not telling them — you've already told in the App Store and in your advertising. Quizlet called this 'immersive onboarding': steep the user in the product as they go through setup and aha moments. Duolingo is a great example — the onboarding is you do a round of language learning and you're dropped immediately into this gamified experience.”

Immersive onboarding shows the product instead of re-describing what the app store already told users

By the time a user opens your app, they've already seen App Store screenshots and your ad creative. Repeating that in the first five onboarding screens wastes conversion momentum. Immersive onboarding immediately delivers a sample of the core value (Duolingo lesson, Rise sleep debt calculation, Quizlet flashcard session) so users experience the product's differentiated capability before seeing the paywall.