“if we have to you know use that structure I would clarify the language and call it more something like like reader problem fit like you're not starting with you you're starting with the other person and you're not starting with here's what I want to say you're starting with well what's their problem what's their question”

Optimize for reader-problem-fit, not product-market-fit — write "you content", not "I content"

Reframe writing as reader-problem-fit, not self-expression. Start every piece with the reader's question (not your topic): what does this person actually need to know? Even Harry Potter and David Foster Wallace answer specific questions readers carry into the book. The shift from "here's what I want to say" to "here's what you need" is what unlocks the audience response everyone wants. The product is the reader's outcome; the writing is just the delivery.