“I think about writing actually in the opposite direction I think about it as if I invest time in building a library that's a library I can use over and over and over again... I've started uh reposting a lot of my old long form content on Twitter SLX right now and just this morning I saw someone comment and go how do you have so much time to write so much long form every day and I'm sitting there going you have no idea that I'm posting long form essays that I wrote seven years ago”

Build a reusable writing library — not a daily-content treadmill

Most founders frame content as a treadmill — "if I commit to LinkedIn, I have to post forever." Reframe it as library construction: every piece you publish is an asset you can repost, rewrap, recompile, and re-publish for years. Cole reposts 7-year-old long-form essays as fresh Twitter content and readers can't tell. After 12-18 months of consistent shipping you have a multi-year remix arsenal; new readers see today's content as fresh regardless of when it was written.