“What's really important is onboarding. Basically before you get to showing that pay wall, for them to pay tell them what the problem you're solving is and how you're going to solve it. Make them get excited about it cuz they're going to be way more primed to actually spend money on your thing when they know it's going to help them.”

Prime The Paywall By Selling The Problem In Onboarding Before You Ever Show The Price

Jack uses a skippable paywall on Curiosity Quench, but the conversion lever is the onboarding flow that precedes it. He spends those screens articulating the user's painful problem and how the app solves it, so prospects reach the paywall already convinced rather than cold. Problem framing is the paywall's pre-sell.