“Consumer spend accounts for 70% of the US GDP. You know, OnX — people are spending tens of thousands of dollars a year as a hunter on these passions, these self-actualization, the love and belonging, the community. There's a lot of money going toward these. Consumer subscription businesses have an opportunity to enter those markets and capture so much more of that spend.”

Consumer spend is 70% of US GDP — the app market has barely scratched the surface

The total addressable market for consumer subscriptions is essentially the entire discretionary spend of the US consumer economy. Crowley argues most categories remain grossly under-penetrated: the analog value (in-person coaching, physical maps, print media) is still being captured digitally, and most passion-driven spending has no software subscription attached yet. The opportunity is not competition within apps — it is converting offline spend.