Founder Playbook
Bootstrapping
“There's a bunch of CSS aggregators in our report. They're buying these companies up for multiples. They're giving founders liquidity. If you're generating EBITDA and you're saying I'm done, I want to go off and do something else — I think I can get 20–30 million in my pocket — that's a pretty good option instead of raising a VC round and then having to sell for 100 million.”
CSS aggregators are now a real exit path — profitable apps can sell at EBITDA multiples today
A new class of 'Berkshire Hathaways of the App Store' — European-led aggregators like Bending Spoons — are systematically acquiring profitable $5–15M revenue CSS businesses at EBITDA multiples. For indie founders who built profitable apps and want liquidity without a VC treadmill, this is now a fully viable exit path. Crowley expects this trend to accelerate as institutional capital flows into the aggregator model.
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Eric Crowley
GP BullhoundTech investment banker advising consumer subscription (CSS) M&A — reported on industry rebound in 2024 after 2022–23 correction; helped Flo raise $200M at $1B+ valuation
Sub Club by RevenueCat
The Subscription App Industry Rebound· 45:08